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Swedish Snus Brands
Catch SnusUnconventional by any standard, Catch has been turning heads since it hit the market in 1984 as the first portion snus with a non-traditional flavor. The fresh licorice-flavored pouches established Catch as a leader in innovation and the optimal choice for the modern snus user.Catch promises to keep the snus experience exciting by constantly innovating in terms of functionality and taste. Although Catch wasn’t the first brand to introduce portion snus, the portion pouch formed the basis for the brand. No Catch product has ever been loose. The brand consistently searches for ways to advance the fit and feel of the pouch in order to meet the high demands of Catch consumers. In the past decade, Catch has developed and launched products not only with many different flavors but also with different pouch characteristics. The brand portfolio consists of the following categories; Original, Dry and White Portion pouches. The pouches comes in either Large or Mini format. The White Portion pouch was designed with less running and with a fresher and more sophisticated appearance. In addition the Dry pouch was developed, a discrete product with even less running. In 2010 the latest innovation was introduced by the new format called White Medium Slim Fit pouch, a totally new size and shape of the pouch. Catch main flavors are Eucalyptus and Licorice. However Catch delivers a broad spectrum of flavors. In an effort to meet our consumers’ demands for more variety and new flavor experiences, Catch Collection was introduced in 2008. The collection changes flavor several times each year, and each flavor is only sold for a limited time before the next variety arrives. Some previous collection flavors have included Mint Vanilla, Violet, Licorice and Rhubarb. Catch Pure Mint is the newest addition to the Catch family. Not only is it flavored with a fresh peppermint taste, but it also introduces a new size and shape. Developed according to the needs of our consumers, the new White Medium Slim Fit is optimized to fit under the lip. It is the perfect format for those who think large pouches are too big and mini pouches are too small. Catch Pure Mint also boasts a new metallic can from 100% recyclable steel with a disposable lid at the bottom of the can. In the future and for the consumers who enjoys variety in their snus experience, Catch promises to continuously deliver new and fresh tastes.
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