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Swedish Snus Brands
Ettan Kardus and Facebook CompetitionThis is your chance to win one of these very exclusive snus packs! All you need to do in order to be a part of our lottery draw is to "Like" us on Facebook. Just click the Like button below or visit our Facebook page here. We will be giving away a total of 5 Ettan Kardus! Ljunglöf’s Ettan loose snus and the historical Kardus packaging methodIn 1822, Jakob Ljunglöf’s Ettan snus was one of the most popular snus brands available and to this day, it’s unarguably the oldest and most recognizable brand in Sweden. Back then, Ettan was packaged much differently than the familiar round cans we know of today. When Jakob first began producing Ettan loose, he would hand pack the snus in 250 gram packages called “kardus” which were made from heavy paper and once folded, resembled a letter, hence the kardus, or “letter snus” name. This method of packaging in paper remained the standard for Ettan loose for over 160 years with only minor changes. In the early 1900’s, oval cardboard containers that held either 50 or 100 grams of snus replaced the square 250 gram packages due to convenience and portability. About 40 years ago, the Swedish Tobacco Monopoly (Svenska Tobaksmonopolet) decided that loose snus needed to be placed in a more durable container and replaced the oval shape for the round one we are familiar with today. Prior to the paper and cardboard containers, loose snus was purchased in containers ranging from wooden barrels and porcelain containers to glass bottles! But some snus connoisseurs still yearned for the historical kardus packages and their dreams have now been answered. At the Tobacco & Match Museum in Stockholm, Sweden, you can still purchase Ettan loose the way it was sold back in 1822. The museum packages 250 grams of Ettan loose in the original kardus style and each one is packaged by hand, signed by the packer and dated, just like the old days but unfortunately, these historical packages can only be purchased at the museum.
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