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Swedish Snus Brands
Göteborgs Rapé Snus (GR’)The naturally flavored Göteborg’s Rapé has a unique character that has helped it become the second largest snus brand on the Swedish market. Göteborg Rapé is often described as a fresh and flowery taste experience.The reasons behind the popularity of Göteborg’s Rapé are many, including being the first white portion, a highly popular innovation that was quickly adopted by several other brands. The special character of Göteborg’s Rapé also sets it apart: the tobacco flavors are mild, slightly sweet, with a touch of fresh herbs. The word ‘Rapé’ comes from France and means grate or grated, which refers to the 1700s practice that originated in French society circles where people grated their tobaccos by hand to get the exact consistency they wanted. This was something that Göteborg’s Rapé picked up and that added to its unique experience. Today a different production method is used. When the newly formed AB Svenska Tobaksmonopolet relaunched in 1919, Göteborg Rapé started to be ground, as with all other brands, but the company kept the name harking back to the origins of the snus. When all the brands took on the round cans in the 1960s, the ones originating in the coastal town of Göteborg were given a blue labeling, to identify their links to the sea. Today, Göteborg’s Rapé is seen as a traditional snus with a rich heritage. It is also a brand that promises to uphold its position as a modern classic among snus brands. Available in White Portion, Mini White Portion and Loose. With its sister brand Göteborg’s Rapé No2 Lingon introduced in 2006.
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